stahls

Using a Cutter to Create Custom Apparel

Watch how Cap Swag in Berlin, New Jersey plans to expand their custom garment printing capabilities with a cutter and heat transfer vinyl. https://youtu.be/f82AsSqDk-8 The most recent episode of the reality heat printing series Stahls’ TV Blueprint, takes an in-depth look at Cap Swag in Berlin, New Jersey. If you’ve been considering using a cutter to create custom apparel, this is invaluable information. The show tells the story of how Cap Swag has evolved from a strictly licensed goods retailer to more of a hybrid, offering both licensed goods and custom printing. Already a big name on the East coast for licensed caps, with multiple locations in Berlin, Wildwood and Ocean City, owner and president Mohammed Easmael explains their strategy...

The Ultimate Guide to Design Size & Placement

Learn the perfect size and placement for all your designs. The more places on a garment you can decorate with heat transfer material, the more premium items you can create for your customers. But how do you know how big your designs should be and where to place them on each item? This 23-page guide is a comprehensive collection of design size and placement resources for all kinds of garments and accessories. From sports uniforms to promotional items and everything in between. Download the Ultimate Guide to Design Size and Placement to learn: The most popular design sizes for names, numbers, and logos. Traditional placements and new, trendy ideas. Heat printing tips and tricks to make sure you’re successful.  ...

7 Ways to Show Samples

  Make up a sample ring using mini-t-shirts. It’s easy to do and can also be used by salespeople out of the store on client visits. Have you ever noticed a great looking display in a store and wanted to purchase one of the items in the display? Unless you’re one of the first visitors, you’ll most likely find that the items displayed are practically sold out or no longer available in your size. That’s the power of display. There is a whole field of study dedicated to the psychology of retail display and the big stores know how to create displays that trigger emotional buying impulses. We’ve all fallen victim to these tricks–saying “I’ve gotta have that,” when we...